The Day Ahead
President Donald J. Trump travels to Quebec, Canada, to participate in the 44th G-7 Summit with American allies.
A raw, unfiltered look at the 'Crisis Next Door'
"I thought I had it under control. I didn't know it would be this addictive," Kyle said. "I didn't know how far I'd go to get more."
Kyle is a young man from Dallas, Texas. His story is one of four videos unveiled yesterday by the Trump Administration as part of a joint public awareness campaign on opioid addiction. The ads were produced in partnership with the Office of National Drug Control Policy, the Ad Council, and the Truth Initiative. The goal is to show young adults how destructive an opioid addiction can become.
Each video features a true story of different young adults that go to extreme measures to get access to a prescription. Highly addictive drugs can have this effect, particularly on young people. According to the Truth Initiative, an opioid addiction can take hold in as little as five days.
These ads will be the first of many from the White House. "There are many, many facets to the opioid crisis, all requiring varied and unique solutions," said Counselor to the President Kellyanne Conway, who is leading the White House opioids effort.
See the 30-second ads and learn more about the campaign.
Go deeper: President Trump is taking action to stop youth opioid abuse