Source (HNN)
Analysis by Dr. Joseph Mercola
Story at-a-glance –
While it said it would stop advertising on children’s TV, Coke still advertises on family-oriented TV, at amusement and theme parks and in other child-rich venues, reported the Center for Science in the Public Interest.3 Coca-Cola also said it would cease using characters who strongly appeal to children under 12, yet it still uses its holiday polar bears4 to sell its products — even as I write this.
And there’s more, as the late-night ads say. Not content to just continue advertising to kids despite its vows, in December 2019, Coca-Cola North America debuted its “Insiders Club” — a whole new way to stick with Coke products. (READ MORE)
- Coca-Cola Co. has just launched its Insiders Club, a subscription service that delivers new drinks to subscribers’ doors before the products reach the stores
- Coke vowed it would stop advertising directly to children but continues to do so, including in ads directed at their mothers; its aggressive marketing is widely seen as contributing to obesity, especially in children
- Obesity puts children at risk for asthma, diabetes, heart disease, high blood pressure, liver disease and more
- Coke is able to suppress research it funds at universities if it does not like the conclusions
- Through high-level lobbying, Coke has portrayed obesity as caused by lack of exercise instead of sugary drinks
While it said it would stop advertising on children’s TV, Coke still advertises on family-oriented TV, at amusement and theme parks and in other child-rich venues, reported the Center for Science in the Public Interest.3 Coca-Cola also said it would cease using characters who strongly appeal to children under 12, yet it still uses its holiday polar bears4 to sell its products — even as I write this.
And there’s more, as the late-night ads say. Not content to just continue advertising to kids despite its vows, in December 2019, Coca-Cola North America debuted its “Insiders Club” — a whole new way to stick with Coke products. (READ MORE)